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Who We Are


TruthCo. is an independent consultancy that analyzes cultural relevance, focuses strategic messaging and amplifies it via creative execution in order to maximize a brand’s cultural impact.

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Who We Are


TruthCo. is an independent consultancy that analyzes cultural relevance, focuses strategic messaging and amplifies it via creative execution in order to maximize a brand’s cultural impact.

TruthCo. is an independent consultancy that analyzes, focuses, and amplifies the intersection of brands and culture.

 

 

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History


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History


Actionable Insights

 

Since 2001, TruthCo. has been a pioneer of in-depth, actionable cultural insights and brand strategy for forward-looking media and entertainment companies looking to future-proof their products and brands. The company has grown as the businesses we work with have evolved. Our focus is on keeping your brand culturally relevant while providing you with relevant context for where your brand lives on the cultural continuum.

 

We’ve been at the center of some of the most high-profile brand transformations in the media, entertainment and content industries, in addition to being a provocative thought leader with a demonstrated and deep understanding of the most culturally influential consumer segments, including Millennials and Hispanics.

 


 
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Clients


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Clients


Be Culturally Relevant

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Every organization wants to stay ahead of the curve, but knowing what “the curve” is, is no easy task. Because we’re constantly monitoring the conversations in the culture at large, we consistently anticipate societal and ideological shifts – before they are adopted by the mainstream.

We created TruthCo. to address the gaps and weaknesses inherent in most traditional brand and research approaches. We give context to the numbers and meaning to the focus groups. Our proven processes are real-time, non-traditional and collaborative, delivering a roadmap for future decision-making that can be applied across all areas of your business. We make brands into cultural successes that deliver tangible results.

Full client list >

 
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People


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People


Think Differently 

Linda Ong  |  President

Linda Ong  |  President

Vernon Church  |  COO

Vernon Church  |  COO

Emily Morris  |  Director of Cultural Insights

Emily Morris  |  Director of Cultural Insights

Monica Castillo  |  Associate Cultural Analyst

Monica Castillo  |  Associate Cultural Analyst

Maribeth Phillips  |  Insights Business Development

Maribeth Phillips  |  Insights Business Development

Christina Papi  |  Client Services Manager

Christina Papi  |  Client Services Manager

Georgia VanDyke  |  Business Affairs

Georgia VanDyke  |  Business Affairs

Julie Fields  |  Brand Activation

Julie Fields  |  Brand Activation

Scott Hamrah  |  Cultural Analyst at Large

Scott Hamrah  |  Cultural Analyst at Large

We’re not in the business of trends or forecasting. Our approach and philosophy are unique; there is no direct comparison with other research-brand-insight agencies in the U.S. We are taking an entirely different approach to your business by looking at it from the outside in, as opposed to the other way around.