Email


New York-based Linda Ong specializes in creative-based brand strategy, and strategic creative, for media brands. Formerly svp of marketing for the launch of Oxygen Media, she was also the managing director of strategy and creative director for Lee Hunt Associates. Earlier in her career, she was a segment producer for Videofashion! and an art director for McCann-Erickson. Linda has served on the boards of AIGA/NY and PROMAX/BDA, and has long been affiliated with industry organizations.

She and her work have been the recipient of numerous awards from prestigious organizations within the television industry, such as the New York Festivals, International Monitor Awards, Tellys, Promax/BDA and CTAM. She has written several articles for PROMAX/BDA Europe's newsletter and on her blog, truthco.blogspot.com.

Since founding Truth Consulting in 2000, she is proud to have worked on the launch/relaunch of Bravo, Planet Green, Animal Planet and Oxygen, among several others.

view my blog


As seen in Promax/BDA Europe's Newsletter
Brainstorming: Not for Dummies
Looking into the Crystal Ball
What's in a Name?
The Odds are in Your Favor
Spring Cleaning for Your Brand
Falling in Love with Design
Think Before You Redesign Part Two
Think Before You Redesign: A Checklist


snapshot opinions and observations
on the changing media landscape
for people who influence it.
the truth about: the new middle
the truth about: iPod nation
the truth about: the paradox principle
the truth about: the year of the pushme/pullyou



entertainment/news
AMC
Animal Planet
BBC America
Biography
Bravo
CourtTV
Current
Disney
Discovery Health

Food Network
Fox International
GSN
Gemstar-TV Guide
Hallmark Channel
HGTV
History Channel
IFC
InDemand
Infinity Broadcasting
LIME
Logo
MagRack
Mojo
MSNBC
MSG
MTV2
Nickelodeon
NPR
Oxygen
Planet Green
Rainbow Media
Reuters
RHI Entertainment
Shop at Home
Sundance Channel
TBS
Telemundo
Tennis Channel
The Ellen DeGeneres Show
The N
The Tyra Banks Show
TRIO
VOOM
Warner Bros.
WE
WNYC
USA
Viacom

online
AOL
CalorieCount.com
ConsumerSearch.com
Etsy
gurl.com
iVillage
NBCU Digital Media
UGO

publishing
Jungle Media Group
New York Magazine
Reader's Digest

consumer products
& services

(RED)
MasterCard
da Rosario


view photos from truth's 5th anniversary party

 


channel launches, re-launches and repositioning

brand auditing

research consultation, analysis, evaluation & recommendations
- internal & external

marketing/brand strategy
- vision, mission and goals
- core values
- strategic positioning
- brand identity

vendor search consultation
- sourcing
- pitch management

competitive reviews

creative & strategic workshops

trade/partnership marketing consultation

creative strategy development
- consumer promises
- tagline development
- creative guidelines
  (voice, look & feel)

creative consultation
- vendor/creative partner   search/selection
- creative direction
- name generation
- logo development
- network packaging
  and promotion
- brand campaigns
- style guide
- trade shows/sales   materials/premiums
- corporate image
- presentation/p.o.p. displays
- events/promotions