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Who We Are


TruthCo. is an independent consultancy that analyzes cultural relevance, focuses strategic messaging and amplifies it via creative execution in order to maximize a brand’s cultural impact.

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Who We Are


TruthCo. is an independent consultancy that analyzes cultural relevance, focuses strategic messaging and amplifies it via creative execution in order to maximize a brand’s cultural impact.

TruthCo. is a cultural branding and insights firm that analyzes culture to help entertainment and media brands be - and stay - relevant.

 

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About


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About


MAKING BRANDS RELEVANT

 

TruthCo. is an innovator and pioneer of in-depth, actionable cultural insights and brand strategy for forward-looking entertainment and media companies looking to future-proof their products and brands. Complimenting traditional research and marketing teams, TruthCo. provides the missing cultural context and clarity that provides your brand with the cultural fluency and language you need to create passionate and sustainable connections with your customers.

Instead of looking at the who, what and the when, TruthCo. explores the why. Why do people engage with content? Why does some content resonate more than others? Why will one show become a hit while another show falls flat?

We’ve been at the center of some of the most high-profile brand transformations in the entertainment and media industry, in addition to being a provocative thought leader with a demonstrated and deep understanding of the most culturally influential consumer segments within the business, including Millennials and Hispanics.


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Clients


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Clients


Be Culturally Relevant

With the rise of digital media and the plethora of viewing choices, the times are changing, fast. So what is the role of television content in this new world order? TruthCo.'s team of cultural analysts explore your brand's role in today's marketplace and make recommendations on staying culturally relevant that impact content programming, production, marketing and distribution.

In today’s rapidly changing landscape, every entertainment and media company wants to stay ahead of the curve. But how many companies actually know what “the curve” is? Because TruthCo. is constantly monitoring the conversations in the culture at large, we consistently anticipate societal and ideological shifts – before they are adopted by the mainstream.

TruthCo. was created to address the gaps and weaknesses inherent in most traditional brand and research approaches. We give context to the numbers and meaning to the focus groups. Our proven processes are real-time, non-traditional and collaborative, delivering a roadmap for future decision-making that can be applied across all areas of your business. We make brands into cultural successes that deliver tangible results.

We’re not in the business of trends or forecasting. Our approach and philosophy are unique; there is no direct comparison with other research-brand-insight agencies in the U.S. We are taking an entirely different approach to your business by looking at it from the outside in, as opposed to the other way around.

During the past 15 years, TruthCo. has worked with all the major broadcast, cable and media brands in the business. Whether positioning a new series premiere, executing a network rebranding campaign, developing a talent assessment or facilitating a name change, TruthCo. handles the entire process by using custom, targeted brand research and analysis. We serve as an extension of your team and complement your existing research and marketing goals.

 
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People


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People


Think Differently 

Linda Ong  |  CEO

Linda Ong  |  CEO

Vernon Church  |  COO

Vernon Church  |  COO

Emily Morris  |  Director of Cultural Insights

Emily Morris  |  Director of Cultural Insights

Alix Korn  |  Associate Cultural Analyst

Alix Korn  |  Associate Cultural Analyst

Maribeth Phillips  |  Insights Business Development

Maribeth Phillips  |  Insights Business Development

Christina Papi  |  Client Services Manager

Christina Papi  |  Client Services Manager

Georgia VanDyke  |  Business Affairs

Georgia VanDyke  |  Business Affairs

Karen Ramspacher | Client Relations

Karen Ramspacher | Client Relations

Julie Fields  |  Brand Activation

Julie Fields  |  Brand Activation

Scott Hamrah  |  Cultural Analyst at Large

Scott Hamrah  |  Cultural Analyst at Large