"That bi-cultural identity is the basis for the cultural resonance of superheroes,” Kate Perkins, an analyst for brand consultancy TruthCo, told TheWrap. Perkins recently wrote a report on the changing face of the American family, with a special emphasis on the Hispanic audience. She argued all Hispanics see a parallel in superheroes because of “the foregrounding and backgrounding of two identities that are equally important.”

 

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