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360 CULTURAL BRANDING

Uniquely integrating cultural analysis, brand strategy and mobilization to ensure the integrity of your brand at every point
in the process.

INSIGHTS
Discovering cultural truths

Anchored by Truth Culture Decoder™ – our semiotics-based cultural insights tool – we offer:

• Custom studies based on your brand & category
• Syndicated studies
• Cultural assessments for individual shows
• Cultural consultation

 

STRATEGY
Guiding brand development

IIt's not about the deck. It's about the process. Our proven technique is:

• Collaborative
• Creative
• Actionable
• Informed by culture

MOBILIZATION
Activating the brand

We've launched and transformed
hundreds of brands, including:

• Animal Planet: "Same Planet. Different World."
• Bravo: "Watch What Happens"
  and "By Bravo"
• HGTV: "Start at Home"
• History: "Made Every Day"
• Oxygen: "Live Out Loud"
• Sundance Channel: "For a Change"